Metlife what if campaign

And consumers today are looking for financial partners that not only enable them to achieve their personal goals but also allow them to take bolder decisions. PNB MetLife decided to answer that need, urging consumers to dream bigger and work towards those dreams today.

In the ad film on education goals, a mother and daughter are seen engaging in a funny dialogue over her future education goals. While the daughter is happy discussing her routine with her friend in a language of her choice, her mother interjects by repeating the same statements in English.

System 1, the research agency, has been looking for the missing link — the Higgs Boson particle — between creative output and effectiveness: this is what it found. Please enter your feedback. All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location.

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Send colleagues a link to this content. To send to more than one recipient, put a comma between email addresses. Emotion Insurance United States. MetLife, the insurance provider, has revealed that emotional advertising can help it engage with its target audience in new, more powerful ways. MetLife worked with System1 Research, a behavioural-sciences marketing firm, to assess the effectiveness of ads in insurance, financial services and beyond — giving them an insight into the approaches proven to be the most impactful.

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