Tech certainly tried to help this year, as evidenced by the endless updates from QSRs on their new drive-thru innovations. While service time — that is, the time it takes between placing an order and retrieving it — was actually a little faster in Total times across all brands were The study found drive-thru customers waited an average of six minutes, 22 seconds. Last year, it was five minutes, 57 seconds. Each order included a hot sandwich, side order, a drink and a special request.
So we want that experience to be pleasant, we want it to be genuine. And we want those pleasantries. Along with improved customer service, menuboards and signage in the drive-thru lane can help streamline the process by making the purchase decision easier for customers, the benchmark brands say. Various other drive-thru strategies are being tested and employed at quick serves across the country: digital menuboards, dual drive-thru lanes, remote order takers during rush.
And operators continue to keep one eye on the future as they roll out affordable and effective technologies. Technologies Inc. The primary objective for this study was to determine the leading restaurant chains in several categories of drive-thru operation.
Categories measured in the study include but are not limited to: service time, order accuracy, suggestive sell incidence, exterior appearance, speaker clarity, menuboard appearance, and availability of order-confirmation boards.
Data for the study was collected during the months of April, May, June, and July Restaurants were visited between the lunch hours of 11 a.
Any given restaurant could be visited a maximum of twice for this research—once during the lunch period and again during the dinner period.
The study included assessments from restaurants in 40 different states, and included seven different quick-service restaurant chains. Speed was measured in two different time segments.
Those segments were: wait time, or the time from when the test vehicle enters the line to when the vehicle stops at the order station speaker ; and service time, or the time from when the vehicle stops at the order station to when the entire order is received, including change.
Accuracy percentages were based on the percentage of orders that were received by researchers exactly as placed. The objective was to determine which chain was most accurate. During each visit, the researcher ordered a main item, a side item, and a drink. One special request was made for each order.
For example, a field researcher could order a fountain drink with no ice. After receiving the order, all food and drink items were checked for complete accuracy. The restaurant offers a modern atmosphere and new and innovative technologies and design elements. According to a new study, wait times for fast-food drive-thru have risen since last year. Burger King Taco Bell KFC Chick-fil-A Email Newsletters. High-tech Unity dairy farm offers tours, food, music this weekend.
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